Capital decisions define a company's next decade. WECAN's role is to ensure that Canadian leadership teams enter the European and UAE capital markets with the preparation, positioning and counsel of an institution that understands how those markets actually work, with a senior partner personally accountable from mandate through close.
A Senior Capital Advisor for Canadian Leadership Teams
WECAN acts as strategic capital advisor to Canadian companies raising growth capital, pursuing acquisitions, preparing for sale or seeking an independent view of enterprise value. The practice works across the full instrument stack, from equity and debt through to hybrid structures and private credit, and engages European institutional investors, family offices, private capital funds and sovereign linked pools on behalf of its clients. Every mandate is led by a partner who remains personally engaged from the first conversation through to completion.
The practice is built on a conviction that Canadian companies are consistently under represented in European capital conversations. This is rarely for lack of quality. It is because they arrive without the local preparation, counterparty relationships and positioning language that European capital providers expect. WECAN closes that gap. The firm shapes the mandate, builds the data room, prepares the leadership team for investor engagement and carries the negotiation through to terms the client can live with for the long term.
Independent Valuations, Grounded in European Market Reality
WECAN also acts as an independent valuation house for Canadian companies considering a sale and for Canadian acquirers evaluating European targets. These engagements can stand alone or form the analytical foundation for a subsequent transaction mandate. In either case, WECAN's valuations are grounded in European market reality, reflecting the multiples, comparables and buyer behaviours that Canadian advisors working from Toronto or Montreal cannot easily access.
Clients engage the practice at the moments that matter most. Before a capital raise is formally launched, when an acquisition opportunity surfaces and requires rapid assessment, when a shareholder or board needs an independent view of value, and when a negotiation enters the phase where the quality of counsel determines the outcome. WECAN is not a placement agent and does not act for investors. Its advice is shaped entirely by the interests of the company it represents.
Capabilities
- Growth Capital Advisory. Equity, debt and hybrid instruments sourced through WECAN's European and UAE investor network, including institutional funds, family offices, private credit providers and sovereign linked pools.
- Mergers & Acquisitions. Sell side and buy side advisory on cross-border transactions, from origination and target assessment through structuring, negotiation and close.
- Independent Corporate Valuations. Rigorous valuations of Canadian companies preparing for sale and of European targets for Canadian acquirers, produced to a standard suitable for boards, shareholders and transaction counterparties.
- Deal Structuring & Negotiation. Instrument design, term sheet architecture, tax and jurisdictional considerations, and negotiation support carried through to completion.
- Investor Positioning & Readiness. Mandate strategy, data room preparation, management coaching and the positioning language European capital providers expect.